Jesper Riedel

FOunder and Lead consultant

Experienced business leader with +25 years experience from large tech corporations. Jesper spent 10 years as a leader in Microsoft Advertising, helping build and scale the business cross EMEA: 

In late 2019 he decided to take a leap into the unknown and start LeapForward as an independent consultant with the ambition to team up with likeminded professionals to offer high quality advisory to Nordic businesses. 

As a leader in Microsoft he gained deep experience collaborating and leading cross border, building high impact teams and driving for results across organizational boundaries. Jesper has a strong entrepreneurial drive; high energy and is experienced at driving influential strategies at multiple levels.


Professional Credentials

business skills

  • Building and starting new business areas and functions
  • Evangelizing and selling technology
  • Driving revenue growth and delivering high customer satisfaction
  • Managing through change
  • Sales management and Digital marketing
  • Leadership and team building
  • People management and coaching
  • Driving results and performance management
  • Business acumen and strategy building


  • Versatile and adaptable
  • Industrious and decisive
  • Strategic thinker
  • Dynamic negotiator
  • Intuitive and optimistic
  • High energy and drive
  • Strong people leader
  • Experienced Career coach

Job experience

  • 2020: Founder and consultant at LeapForward
  • 2018-19: Sales Director, Corporate, Microsoft Advertising
  • 2015-18: Sales Director, Acquisition Sales, Microsoft Advertising
  • 2013-15: Search Business Lead, Western Europe, BingAds
  • 2013-15: Sales Manager, Microsoft Advertising
  • 2008-12 Head of Customer Services, Microsoft Advertising
  • 2004-07: Solution Sales Professional, Microsoft Denmark
  • 2002-04: Solution Sales Specialist, HP
  • 2001-02: Business Development Manager, Compaq
  • 1997-01: Senior Consultant, Compaq Global Services
  • 1995-97: Consultant, DIGITAL Services