Insights & perspectives
What I keep seeing, and what I think we should do about it
Articles on commercial leadership, new business opportunities, how a company is organised, and what the technology is actually doing to all of it.

Business acumen · AI & automation
Careful your consultants don’t end up gathering dust in the basement
Why AI makes business acumen and a commercial instinct matter more, not less.

AI & automation
Are you chasing AI gains with a blindfold on?
How to connect what the technology could do to what the business actually needs.

Commercial mindset · Leadership
Can a consultant’s reluctance to sell end up failing the client?
On responsibility, client value, and the commercial half of the craft.
